What does a Strategic Troublemaker do?
I meet a lot of CEOs whose companies have invented amazingly disruptive products or services. And that’s almost always where the disruption stops. I bring methodologies to build the right kind of disruption into every other part of the company that needs it – especially the prospect-facing ones (Sales and Marketing).
How do you help the Sales team do better?
Sales has not evolved. It’s got all sorts of new software helping it do the same tired tactics. What’s need is a wider strategy that positions your Sales team as trusted advisors right from the start.
How badly pissed off was Ralph Nader?
The best way to answer that is with a Google search (here). He seems pissed off most of the time. However, very glad he forced those seatbelt laws back in the day. Haven’t seen how I pissed him off? Click here.
This "Disruptive Marketing" service... What is that?
Tons of companies are all going to market using the same marketing tactics. Strategic thinking is hard to find. I’m going to help your company stand out amongst your competition. See samples of 30 years of disruptive marketing here.
Every client has unique needs, so each of my solutions is custom.
Are you a W2 or 1099?
I’m a 1099.
That Lovecraft commercial, did it work?
It and two others I created aired at the same time. The store in the Yorkville neighborhood of Toronto had so much traffic that they had lines out the door. The owners brought in more cash registers to handle the traffic.
Some of the great companies I’ve worked with
